I think I’m really onto something here. We all crave nostalgia right? So how about this September at the shows, PR people just seat everyone in last name order? It would so much easier… Thoughts?
Yeah. Didn’t think that was going to fly.
So instead I’m the one back in 4th grade complete with giant “oak tag” board, colorful dot stickers and a rainbow of markers, trying to make sense out of the Fashion pecking order. I am all for titles and such- they are earned and well deserved (mostly). But I have yet to pass a show season without people complaining about:
a) their ticket
b) lack of ticket
c) row number
d) seat neighbor
e) the a/c
f) lack of a/c
g) the time the show starts
h) the time the show ends
i) all of the above
This is when wearing a headset really comes in handy. “I’m sorry I can’t hear you complaining about the firmness of your seat because production has an emergency I have to tend to immediately”. (joke)
Listen, I’ve been doing this for a long time. I have had people like Andre Leon Talley stuck on my arm (no literally, it’s a sticker). One time I got up to leave the room we were doing seating in and Rachel Zoe was stuck on my shoe. It’s not pretty. You try figuring out who’s the one person missing out of 500 stickers. It’s like a board game from hell- Fashion Monopoly- but instead of hotels we have egos.
As our business has grown (they call it growing pains for a reason) our venue has pretty much not. So every season we have the pleasure of analyzing about 10,000 show requests (not exaggerating) and only a limited amount of people gain access. It’s not a power trip thing, it’s a logistics fire hazard thing. We do the best we can to support those who support us, but a lot of these lists have been institutionalized long before I came around. Then, with the advent of Social Media things started to shift again. Our communication broadened, our friend list grew, but our seats really did not.
So what’s a girl to do? Learn how to apologize profusely (& sincerely) to many and learn how to bust those who have the privilege of an invitation and then don’t show up. (Note: A Fashion Assistant is not a replacement for an Editor any day of the week and p.s. we know what you look like so seeing your assistant in your seat is not fooling anyone).
As we approach that time of year again I just want to say attending Fashion Week is an honor. An invitation to a show is pretty much the highest form of flattery we have to offer. So to those who have the luxury of going, value it, review the shows you’re invited to (good or bad). Just please say something, because the last thing we need is a seat filler. At the end of the day, like it or not, there are thousands waiting in line to replace you.
xo, DKNY PR GIRL