Anyone who follows me on Twitter knows that I am obsessed with PureDKNY fragrance. I mean I spray it on my pillow (loser). Anyway, to make a long story short, because I love the smell, I often forget about all the good will behind it.
The vanilla in the fragrance is harvested by women in Uganda through a partnership we have with C.A.R.E, which is helping to make an impact on improving the financial future for women, one drop at a time. And as if that isn’t impressive enough, the glass bottle is made from 100% recyclable glass and the carton is printed with lower VOC inks and made from Certified Forest paper (that sounds so official). How’s that for a feel good, smell good moment…?
Thanks Marie Claire for doing a page like “Beauty Gives Back”.. click through this photo for more details to buy…
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y00kstar reblogged this from dknyprgirl and added:
(read her post about DKNYPURE) I use this all the time and people always compliment the far that I smell wonderful!...
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ethnicbeauti said:
yay! Now i know what to buy my momma for her birthday… and i can give her a little background story!
great timing
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