Loved that movie, but wouldn’t want to be THAT in real life. For starters, I think it’s very important to distinguish between those who do PR at an agency, vs those who do PR in-house. I would imagine that securing press for multiple clients is a different kind of stress than say planning four runway shows in one week for Donna Karan.
But alas, people love to group other people in buckets. Yes PR is very glamorous (especially packing up all those samples) and yes we go to fun parties (holding a clipboard at a door while other people go in and party is very prestigious), but for the most part it’s really, really, hard work. One thing this article got right is the stress factor. Because even though we aren’t saving lives we might be saving a story, or killing a story for that matter.
I am offering my services here and now as the PR person FOR Public Relations. Because just like I am sure there are many less than stellar people who work in banking, law or the restaurant business for example, there are some people who work in PR that we would rather forget. Breaking News: PR is no different than any other industry- we have good eggs and bad eggs; hard working people and fluffy people that add no value. Big surprise? I think not.
As someone who manages a PR team, I can promise you our team is uber-professional, hard working and treats Public Relations as the real business that it is- where quantitative analysis is required and strategy is a way of life. I know many many PR people at other brands and PR agencies who are rockstar people both inside and out. So let’s do ourselves all a favor and not stereotype. It never serves anyone, any good.
What a good idea. I love a good definition as much as the next girl. Apparently there are lots of very smart, PR professionals from The Public Relations Society of America meeting to go over what the new definition should be. For the record, it was previously:
"Public Relations helps an organization and its publics adapt mutually to eachother.
Ok. That’s a little deep for me. I humbly submit my two cents for review. Drum-roll please…..
The definition of Public Relations in my opinion is:
When I started tweeting in 2009, I had no goals. No really, I didn’t. As time has passed, I have come to realize that the goal of Social Media for me is truly building a community. So it means the world to me that DKNY is a #MashableAward finalist for “Must Follow Brand on Social Media”- the only fashion brand in the category.
Thank you for all your love, support and engagement!
To vote for DKNY as ”Must Follow Brand on Social Media”:
At The Cinema Society screening of Breaking Dawn Part 1 (sponsored by us), I was on the carpet with the photographers. I like hanging with them. I learn A LOT. Oftentimes PR people will escort their clients to events such as these so they get camera time. Well, when you hang with the photographers you quickly learn that they are way smarter than us PR people.
You see, when that “nobody wannabe celeb” walks by on the carpet, the cameras may flash like crazy, but honey I hate to tell you that the minute you get off that carpet, those pics are deleted. Sorry is that news? Ouch. Well there is only so much memory on the best of those digital babies. It’s just life.
Another thing that’s ‘just life’ is that people always want what other people have. After the movie I was waiting to tell Ashley Greene how amazing it was and that she’s so gorgeous it’s actually distracting. When she came out we warmly greeted each other and started chatting away about the film, her beauty (me not her) and if we were all going to the after party (yes).
After that I walked off to join my colleagues at the front of the theater. We were in mid conversation when I got a tap on my shoulder by a very eager girl who said “Excuse me are you with Ashley’s team?!” With a friendly smile I replied no and explained that I handle PR for Donna Karan. She then proceeded to tell me this:
"Oh! I do PR for Competitive DesignerX and I’m trying to snag Ashley to dress her!". Umm ok. That’s sort of like when you know your friend likes a guy and the minute you learn that, you start flirting with him.
Why on earth would this girl after hearing I work for Donna Karan (designer that has just signed Ashley Greene for both the DKNY & DKNY Jeans ads) tell me her plan to get my girl?
The answer is easy. She was in a rush and she was hasty and she blurted out a stupid comment. My response was just as spontaneous- a very confused, yet snotty, “What? Don’t do that.” (dumb). After which she looked at me confused. Perhaps she missed the 300+ million impressions we got on the announcement?
When I turned back to my group we all sort of stood there in shock and then burst out laughing. Hell, we all get excited and do stupid things, which is why they came up with that wise saying, “Think before you speak”.
It’s always good to modernize things though, so I’ve updated said saying to: “Think before you speak to anyone with a very active Twitter account”.
“#Anyone101 If you leave someone a message that ends in “I will follow up with you next week”, you can be sure it will be deleted without another thought… (aka don’t give people a choice as to if they should return the call).”—
Your entire life you work toward learning many different things. You aim to become an expert in a particular field and hopefully are successful. But no one ever tells you that skills are only half of the recipe. To really succeed, you need to be a master of human nature.
Bottom line, if you can’t learn how to work with all different types of people, it really doesn’t matter how GOOD you are at what you do.
Working in Fashion, you come in contact with many different types of people. With each ego, I mean personality, you have to learn to navigate the waters, sometimes filled with sharks and jelly fish.
It’s imperative to know the players and how to engage with them, but it’s also essential to know who you are. Below, I have outlined the worst ‘work personalities’ using childhood characters. Fitting no?
1. MAGGIE SIMPSON: The quintessential baby. The person who is constantly complaining, helpless and oversensitive.
2. HE-MAN: The super-aggressive person who rules by bullying.
3. SHIRA PRINCESS OF POWER: There’s only “I” in this person’s alphabet.
4. BATMAN: The person who changes ‘who’ he is depending on ‘who’ he is with.
5. THE JOKER: The giant-mouthed person who thinks yelling is an acceptable form of communication.
6. MR. POTATO HEAD: Giant head. Giant ego. There’s only one opinion that matters and you can guess whose that is.
7. MALIBU BARBIE: The person who thinks work is what other people do.
8. KEN: The person who gets by simply because of good looks.
9. THE PEEP: The all “fluff” person who has a big title and doesn’t actually do ANYTHING.
10. SWIPER THE FOX: The person who steals other people’s ideas and serves them up as his own.
11. CRUELLA DE VILLE: The person whose primary goal is to start and spread gossip about co-workers in order to advance.
12. OSCAR THE GROUCH: The perma-negative person who thinks the world (or at least the company) is coming to an end daily.
13. SPONGE BOB SQUARE PANTS: The person who is so clueless it’s a wonder he knows how to get dressed in the morning.
If you recognize any of the above in yourself, do not pass go, do not collect $200 and go straight to personality rehab.
The conversation usually goes something like this:
Person A: “I love your coat!”
Person B: “Thanks!”
Ok…I’m waiting…waiting……why stop there? You like the coat, don’t you WANT to know who designed it and maybe even where to purchase it? I do.
Let me tell you something- we all put a lot of thought into what we buy. If someone compliments my gloves for example, I will automatically say that they were the last pair of gloves in the back of a dark store and boast that I got them for $15. There is legit pride in the hunt and even more pride in the kill. So why not ask? And why not share?
I don’t get it. It shouldn’t be some big secret. We should be helping each other do less legwork. But of course there’s always the girl who will tell you she can’t remember what lipstick she is wearing when you ask her.
Breaking News: She’s full of it.
Translation: You’re prettier and she doesn’t want to help you be even more pretty.
Don’t be this girl. She’s not cute.
As New Yorkers we have been taught, “If you see something, say something”. Of course, that was meant for more serious issues than fashion, but hey if a tag line works…
Recently @vafashiongirl asked me on Twitter if I take offense to magazine articles & blog posts about “The Look For Less” when my brands might be “The Look”.
Nope. Fashion is meant to inspire. If we create a look that moves you to want/need it, great. But let’s face it, everyone shops differently and what inspires you to splurge is different from one person to the next.
At Donna Karan, we have two main brands, both uniquely inspired by New York. The designer brand is Donna Karan New York which is a dramatic and confident collection designed for the modern luxury girl forever on the move. The more accessibly priced collection is DKNY which offers function & fantasy for every day life. I don’t expect every person to be able to afford collection or even DKNY, but I think it’s important to understand why designers price the way they do.
The fabrics luxury designers use and the process by which they create, all factor into what a garment costs. We actually devote a section to the design process on each site. For Donna Karan, it’s called the ART of DESIGN and for DKNY, it’s lovingly titled, BEHIND THE SEAMS. Check it out, you’ll learn something new.
Personally, I splurge on great “must-have” items that I know will last the test of time and spend less on the trend of the moment (**unless I sense it’s a trend that will live on, like the cape). But, I didn’t always do this. In college I used to cheap-out on shoes. But looking back I realize there was always something that wasn’t quite right with them. Inevitably, I would end up buying 5 pairs of the same type of shoe just to get the design/fit right. Bottom line, if I had just added up the cost of all those shoes, I could have just bought the one designer pair I was inspired by in the first place.
The CFDA put it quite nicely this year when they came out with their “You Can’t Fake Fashion” initiative. Luxury designers work incredibly to hard to give the consumer the perfect design/price/value relationship. Investment pieces are worth more because quite frankly, you can do way more with them.
For example, the DKNY Cozy may cost $195 which is cheap for some and a fortune for others, but when you apply fashion math (there are 12+ ways to wear it), it’s actually the best deal ever.
When you splurge you get a feeling of shopping euphoria. There’s nothing quite like it. When you steal, you usually end up buying more versions of the same thing, because the quality and design never quite cuts the mustard.
At the end of the day, I just want people to feel good and look good. How you get the look is your prerogative, but just remember, there’s nothing quite like the original-