November 2011
64 posts
1 tag
You want me to do WHAT?!
On my first Friday at Marie Claire magazine (circa 1996) my boss asked me to “please return all the shoes to their respective designers by Monday”. Ok sure. I went into the fashion closet (think large ROOM) and surveyed what must have been no less than 1000 pairs of shoes crammed onto shelves. I was instructed to separate the styles by designer and then “polaroid” and...
Nov 1st
202 notes
October 2011
83 posts
1 tag
Oct 31st
276 notes
Oct 31st
52 notes
2 tags
Oct 31st
32 notes
My Top 10 Social Media Tips  →
Oct 31st
36 notes
Oct 30th
66 notes
Oct 29th
88 notes
2 tags
Oct 28th
57 notes
Oct 28th
194 notes
“The ROI on Social Media is in the people that speak about your brand-”
Oct 28th
30 notes
Oct 27th
25 notes
3 tags
Oct 27th
92 notes
“If you’re all things to all people, then you are nothing (It’s all...”
– Dr. Bob Deutsch #FFD
Oct 27th
64 notes
3 tags
Oct 26th
4 notes
1 tag
My Sliding Doors
Did you see it? Simply put there’s two paths Gwyneth can take and with each one her life will be completely different. She chooses one.  But is it the right one? Only time will tell, but she will never know what really could have happened if she went the other way.  Upon entering college the big question is always ‘what will you major in?’.  Well for me, it’s sort of a...
Oct 26th
221 notes
Oct 25th
58 notes
Oct 25th
82 notes
1 tag
“#PR101 Do not rely on Editors to look out for your brand. It’s your job to...”
Oct 25th
47 notes
2 tags
Oct 25th
33 notes
2 tags
Oct 24th
43 notes
2 tags
Oct 24th
101 notes
Oct 23rd
95 notes
Oct 23rd
159 notes
Oct 23rd
81 notes
Oct 23rd
112 notes
1 tag
Oct 22nd
405 notes
“#PR101 When you see a chance take it….because it won’t come around...”
Oct 22nd
129 notes
Oct 20th
54 notes
Oct 20th
44 notes
Oct 19th
413 notes
Oct 19th
45 notes
Oct 19th
84 notes
“#PR101 Relationships are to PR, as platforms are to high heels. Sure you can get...”
Oct 19th
92 notes
1 tag
The Diary of Donna Karan Spring Look 24
There are many types of PR, but in fashion, getting the job done depends on having samples. Samples are our currency and without them, well there’s not much we can do. Every designer has a different situation when it comes to this and for us at Donna Karan we implement our best Kindergarten skills and share. We have basically one complete sample line that we have to share with Sales,...
Oct 18th
35 notes
2 tags
Oct 18th
38 notes
2 tags
Oct 18th
88 notes
The Top 5 Things You Shouldn't Say or Do in Social...
1. Follow me! (Dave Kerpen of Likeable Media explained this best- ‘do you run into a crowded cocktail party and scream ‘be my friend!?’) Yeah no… 2. Like my page! (sorry, I missed where you gave people a reason to like your page?…) 3. #FF your own Twitter handle (seriously? enough said-) 4. Tweet steal (give credit where credit is due) 5. Friend people you...
Oct 16th
128 notes
Oct 15th
97 notes
Oct 15th
53 notes
“If you got a start, give a start-”
Oct 15th
47 notes
Oct 14th
27 notes
2 tags
Oct 14th
115 notes
1 tag
My #Skincare101
Things I own that I shouldn’t: 1) 100 millionX magnifying mirror 2) Tweezerman blackhead extractor (deadly but oh so satisfying). Between these two items I can cause a lot of damage…. Let’s just say skincare and I have always been at war. Growing up I always got that one or two killer pimples. When I say killer, I mean KILLER. Ouch. It wasn’t until adult life that I...
Oct 14th
38 notes
3 tags
You're Invited...
Oct 13th
36 notes
1 tag
Oct 13th
1,172 notes
Oct 13th
252 notes
1 tag
Oct 13th
10 notes
1 tag
“#PR101 Don’t write a press release, you wouldn’t want to read....”
Oct 13th
36 notes
1 tag
“The “subject” of an email is VERY important. Make it count- it might...”
Oct 12th
43 notes
2 tags
Oct 12th
46 notes